This is my first blog as Freelance digital marketer in Kannur
This blog says about digital marketing strategy and planning
WHAT IS DIGITAL MARKETING ?
Online marketing initiatives that show up on a computer, phone, tablet, or other device can also be referred to as digital marketing. It can appear in various ways, such as posts on social networks, display adverts, online videos, search engine marketing, and sponsored social media ads.
DIGITAL MARKETING STRATEGY AND PLANNING
A lot of definitions of digital marketing strategy are right into the methods of digital marketing, such as social media, supported and organic search, and search engines (but it’s still important to invest enough in these channels and adhere to best practices).
What matters most to us is how the strategy reflects the company’s objectives, how SMART targets are set up, and how it works in concert with other offline marketing efforts.
As stated by our co-founder Dr. Dave Chaffey in his book Digital Marketing: Strategy, Implementation and Practice, digital marketing is simply defined as:
“Achieving marketing goals with using digital media, data and technology” .
In our viewpoint, channel integration and online marketing initiatives require an organised plan that includes a digital marketing strategy.
You has to do a SWOT analysis, or internal and external analysis, of the business before writing your marketing plan. You can use this useful framework to figure out the market and the advantages, disadvantages, possibilities, and risks.
We must be aware of the system in which we work, as well as the needs of our clients and how best to meet them. This analysis examines a variety of elements, including digital habits, middle men, influencers, and more, and is as quantitative as it is qualitative.
Companies use benchmarking strategies to find best practices, success stories, and to set an example for your digital marketing plan.
Make a picture of a customer:
Design full buyer personas relating to their desires, habits, and problems.
Determine your objectives:
Use technologies like Google Analytics and modern CRM systems to set targets that are specific to your business objectives and allow for accurate evaluation.
Take note to the content:
Create a regular posting schedule and interesting content; if funds are tight, think about hiring a professional blog writer.
Analyse the current options for digital marketing:
One of the main digital marketing strategy and planning is to Examine and improve the parts that work in your present channels. Find creative solutions for sectors that are performing poorly.
Investigate and put automation into action:
To automate tasks like lead generation and content marketing, use marketing automation systems.
Master mobile optimisation Put importance on fast loading times, responsive mobile design, and easily navigable user interfaces to ensure cross-platform compatibility.
CONCLUSION
In relation to Internet marketing, digital marketing deserves an in-depth look. Digital marketing can also be found in software and devices that are used by users to trade data, not just on the Internet. As a result, because a man can communicate via TV as well as a mobile network, digital marketing combines digital and network technologies. Huge reach makes it possible for the issue to run on different digital platforms.
Thats all about digital marketing strategy and planning.